Making something “move” and engaging the user’s brain increases the chances of them remembering – whether “it” be you, your product or your website.

It’s a “race” – a race to capture hearts and minds, quickly and “on-message” – and if possible in a way that might remain “in-memory” for a while, altleast long enough to make it from short-term to long-term memory…

So, if you or your product can be moved, pushed, tweaked and looked at again it becomes a more powerful message.