The Internet is fundementally a visual medium and people need to be “hooked” by something to attract their attention

Sometimes it is easier to “show” rather than “tell“.

Images can be used in a number of ways – to appeal to the “head” or the “heart”, engaging thoughts or emotions. I believe that better quality images and photography generate a more immediate “rapour” and as time is of the essence with the internet, this must a factor in making your website more successful.