Everyone wants one, lots of people are told they need one, but what is it you want to “say” and how might this change or help you with, “what you do”?

It is really important to be clear about a few things before embarking on the “journey” that is creating a website. Ask yourself the following questions – they should reveal some things and lead to further questions – the “why, what, how and who”…

• What is it that I want to say and where is this “content” going to come from?
• Who is going to visit my wesbite and why might they visit?
• Why would people come back to my website – what information do I have which might be of interest
• What do “I do” which could be improved or simplified if it were online
• If your website was 100% successful what would be the effect – how would you know and what would be happening – would the phone be ringing? would your diary be full?

The full “worksheet” can be downloaded here.